Shinsegae plans 10-day group sale from October 30 across 18 affiliates
In short
Shinsegae Group said 18 affiliates would participate in its annual Sseuk Day (쓱데이) sale from October 30 to November 8. Announced offers include half-price ordinary Hanwoo beef at E-Mart and discounts of up to 70% on selected fashion and beauty products.
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Shinsegae Group said on October 18 that its seventh annual Sseuk Day (쓱데이) sale would run from October 30 to November 8, with 18 affiliates participating. The ten-day event covers food, fashion, beauty products and furniture across the group's businesses. E-Mart will continue discounts through the end of the event, an expansion of its previous role in opening the sale, ZDNet Korea reported. [ 1 , 2 , 3 , 4 , 5 ]
The group said it had prepared 16 featured products over periods ranging from six months to a year. E-Mart's advertised beef promotion, planned with Hanwoo farms about six months earlier, offers ordinary Hanwoo at 50% off and branded Hanwoo at discounts of up to 50%. Newsis, ZDNet Korea and Chosun Ilbo reported a limited-edition 16-year whisky offering at 199,800 won. [ 1 , 2 , 3 , 4 ]
Shinsegae Department Store plans online clearance sales for Nike and Adidas products. Shinsegae Live Shopping and Shinsegae International will offer discounts of up to 70% on fashion and beauty products, according to the reports. The group's duty-free business also advertises discounts of up to 70% on selected global beauty, fashion and liquor products, while its furniture business will discount sofas and beds by up to 50%. The hotel and resort affiliate plans a 30% discount on its diffuser collection. [ 1 , 2 , 3 , 4 ]
Ahead of the sale, the group's shopping app and website will host a vote on featured products, while its points app will reward customers for checking the event schedule. Shinsegae also announced marketing partnerships with Agoda, WeChat Pay and Xiaohongshu aimed at foreign tourists. Newsis and ZDNet Korea said the partnerships would place event information and vouchers in travel-search, accommodation and payment services. The group framed the offers as a way to reduce shopping costs amid high prices. [ 1 , 2 , 3 , 4 , 5 ]
Why it matters
The group is extending E-Mart's participation through the full event and marketing the sale to foreign tourists through travel and payment platforms. It says the offers are intended to ease shoppers' costs amid high prices.
Key facts
- The sale runs for ten days from October 30 to November 8 with 18 affiliates participating. [ 1 , 2 , 3 , 4 , 5 ]
- E-Mart will participate throughout the event. [ 1 , 3 ]
- Ordinary Hanwoo beef is advertised at 50% off, with branded Hanwoo discounted by up to 50%. [ 1 , 2 , 3 , 4 , 5 ]
- Marketing partnerships include Agoda, WeChat Pay and Xiaohongshu. [ 1 , 2 , 3 , 4 , 5 ]